NEW YORK–(BUSINESS WIRE)–Feb 9, 2021–
Courageous Studios, model studio for CNN, in partnership with credit score rating mannequin developer VantageScore Solutions, TransUnion and American Express, at present introduced the launch of a brand new, branded content material marketing campaign centered on monetary well being. The marketing campaign gives suggestions and recommendation to assist individuals navigate the monetary challenges introduced on by the pandemic.
The pandemic has impacted hundreds of thousands of individuals throughout the nation. In actual fact, 57% of People proceed to be affected financially by COVID-19, in keeping with TransUnion’s Financial Hardship study. One in 5 customers who’ve been impacted by the pandemic have misplaced their jobs, and an analogous proportion report they don’t know the way they’ll pay their payments and loans.
“The Recreation Plan” – hosted by Dhani Jones, former skilled soccer participant and enterprise proprietor – goals to handle the necessity for clear and actionable recommendation to assist individuals handle pandemic-related monetary hardships. On this five-part video collection, Dhani bridges Major Road and Wall Road, discussing matters like debt administration and saving for retirement, to managing funds in instances of disaster and investing sooner or later.
In every episode, Dhani connects monetary specialists with People throughout the nation to speak about how the pandemic has impacted them – each personally and financially – and formulate a “recreation plan” to assist navigate the unprecedented impacts brought on by the pandemic. The collection utilized Brave Studios’ refined distant manufacturing capabilities to movie the collection in a secure approach, utilizing 15 cameras per episode to seize dynamic footage throughout varied areas.
“Like so many People, I bought knocked down in 2020. Even with experience in entrepreneurship and investing, it’s confirmed troublesome,” stated Jones. “Regardless of the challenges, my profession has taught me the ability of perseverance and resilience, and most significantly, neighborhood.”
Distributed throughout digital and social platforms on CNN and CNN Enterprise, the marketing campaign contains Brave Studios’ documentary-style movies and interactive digital property to offer far-reaching audiences with actionable steering to assist information them to stronger monetary futures. Brave Studios is a part of WarnerMedia’s ad sales division.
Individuals seeking to higher handle their general monetary well being can faucet into MyCredit Information, American Categorical’ well-liked credit score rating software powered by TransUnion, which is featured within the collection. MyCredit Information affords Score Goals, a functionality to assist U.S. customers, even those that should not American Categorical Card Members, take steps to enhance their VantageScore® 3.0 credit score rating.
The primary in-depth episode options Santa Fe public artist, Jessica Ortiz. After years of credit-building and saving, Jessica purchased her first house proper earlier than the pandemic hit. With cancelled initiatives, little to no new revenue and depleted financial savings, she feared the lack of her new house. Ortiz and Jones join with Yanely Espinal, a monetary educator based mostly in New York Metropolis, to debate avoiding foreclosures, cementing a secure credit score rating and constructing constructive monetary habits. Vibrant scenes of Ortiz’s Santa Fe house, heritage and artwork illuminate the scenes of the story.
“ ‘The Recreation Plan’ collection tackles the challenges all of us face — bettering credit score well being, investing for the long run and managing debt — in a relatable, academic and heartwarming approach with actual tales from people and households,” stated Barrett Burns, president and CEO of VantageScore Options. “We’re proud to face alongside TransUnion and American Categorical to offer clear and actionable strategies when individuals want it most.”
To be taught extra concerning the marketing campaign and to entry monetary assets from VantageScore Options, TransUnion and American Categorical, go to www.cnn.com/thegameplan.
About TransUnion (NYSE: TRU)
TransUnion is a world data and insights firm that makes belief potential within the trendy economic system. We do that by offering a complete image of every particular person to allow them to be reliably and safely represented within the market. In consequence, companies and customers can transact with confidence and obtain nice issues. We name this Info for Good.®
A number one presence in additional than 30 international locations throughout 5 continents, TransUnion gives options that assist create financial alternative, nice experiences and private empowerment for tons of of hundreds of thousands of individuals.
About VantageScore Options
VantageScore Options is the impartial firm behind the VantageScore credit score scoring fashions, the primary of which was developed by America’s three nationwide credit score reporting corporations (CRCs) – Equifax, Experian, and TransUnion.
VantageScore credit score scores are utilized by lenders, landlords, utility corporations, telecom corporations, and lots of others to find out creditworthiness. Whereas there are numerous credit score scoring fashions, the “win-win” for VantageScore is its revolutionary, extremely predictive, patent-protected, tri-bureau scoring methodology that scores extra individuals – with out decreasing threat requirements – and gives lenders and customers with extra constant credit score scores throughout all three nationwide CRCs.
WarnerMedia is a number one media and leisure firm that creates and distributes premium and well-liked content material from a various array of gifted storytellers and journalists to international audiences via its shopper manufacturers together with HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Leisure, New Line, Cartoon Community, Grownup Swim, Turner Traditional Motion pictures and others. The group additionally contains Xandr’s suite of superior promoting options designed to assist to enhance promoting for manufacturers, publishers, and customers.
WarnerMedia is a part of AT&T Inc. (NYSE:T).
CONTACT: Publicity Contacts Elizabeth Crosta for American Categorical
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
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SOURCE: VantageScore Options
Copyright Enterprise Wire 2021.
PUB: 02/09/2021 09:07 AM/DISC: 02/09/2021 09:07 AM
Copyright Enterprise Wire 2021.