The Tourism Authority of Thailand (TAT), along with the key durian manufacturing areas of Chanthaburi, Rayong, and Si Sa Ket, have launched a brand new digital expertise Wonderful Thailand Metaverse: Wonderful Durian.
Durian was chosen to headline the tourism marketing campaign because of the rising worldwide demand for the fruit, notably in China. The brand new digital journey expertise was created to draw a brand new sector of vacationers, particularly durian lovers, along with additional selling one of many nation’s key agricultural exports.
Yuthasak Supasorn, TAT Governor stated the metaverse would join the digital world and the true world within the wake of the pandemic and leverage the recognition of durian.
“The metaverse is a brand new period of the digital world, and TAT has recognized world traits and client behaviour consistent with this as a possibility to extend the competitiveness of the Thai tourism business,” stated Supasorn.
“It’s an thrilling option to resume enterprise as Thailand reopens to overseas tourism in a sustainable method, which is a key goal of the ‘Go to Thailand Yr 2022: Wonderful New Chapters’ marketing campaign. Vacationers will probably be inspired to go to Thailand after having fun with their digital expertise.”
The launch of the expertise coincided with the present durian season and guests can discover digital durian gardens designed from precise durian orchards.
The orchards presently taking part within the undertaking embody Suan Arun Burapha and KP Backyard (Chanthaburi), Lamai Backyard and Suphattra Land Park (Rayong), and Ing Than Park (Si Sa Ket) with extra anticipated to hitch.
TAT in cooperation with the taking part durian orchards and chosen NFT creators have additionally created the NFT Assortment Wonderful Durian within the metaverse.