Rory McIlroy, NBC Launch GolfNow Compete App to Track Scores, Organize Competitions
NBC Sports Next, the media company’s innovation arm, has released its new GolfNow Compete app with the backing of former world No. 1 player Rory McIlroy. GolfNow Compete tracks scores and organizes both small group competitions and larger virtual tournaments.
While GolfNow is a leading online book app for tee times, Compete aims to enrich the on-course experience. It tracks detailed shot data, and golfers can use their smartphone GPS to get yardages. It also tabulates scoring for a wide variety of games, including Stableford and Nassau, while offering the ability to make virtual wagers.
“That’s the beauty of this game of golf,” McIlroy said during a virtual media session on Wednesday. “It doesn’t matter what age you are. It doesn’t matter your skill level. Anyone can have a good competitive run with any other golfer, regardless of skill level.”
The goal, he added, is to make the sport more fun and accessible through creative games. By automatically compiling leaderboards, GolfNow Compete seeks to enhance, not disrupt, the experience.
“One of the things that I was pretty strong about at the start was, we’re trying to get people away from their phones on the golf course,” McIlroy said. “So it is trying to make this app a companion and not something that takes away from the round of golf.”
NBC Sports Next previously merged GolfNow with TeeOff and acquired RevTechPlus to help clubs improve their revenue generation. It began partnering with McIlroy in 2019 on the launch of GolfPass, a direct-to-consumer subscription offering, which later became part of Peacock.