Crypto marketing is rapidly evolving. With new projects springing into action by the day, it’s no surprise that the marketing scene has improved to favor a large majority of people. After all, that’s the essence of decentralization. KOLnet, formerly Protokol, is one project that aims to revolutionize the world of crypto marketing.
KOLnet (formerly known as Protokol) is a project that is aiming to revolutionize the world of crypto marketing.
It’s the ultimate marketing launchpad for the crypto universe that is bridging the gap between projects, KOLs (Key Opinion Leaders), and communities.
What is Kolnet?
KOLnet is a marketing launchpad connecting projects to micro KOLs, utilizing multi-chain token pools and validating activity through Proof-of-Marketing. It can also be described as the perfect mix of DeFi (decentralized finance) and Marketing Tech (MarTech) to create the world’s first marketing DEX (decentralized exchange).
KOLnet seeks to change the current crypto marketing dynamics that typically favor the largest and most influencer KOLs. By monetizing KOLs and decentralizing crowd influence, Kolnet levels the playing ground for all projects. Its Proof of Marketing feature also makes measuring marketing results easier and more transparent.
Overall, it’s a next-generation project that brings plenty to the table for all crypto projects, especially early-stage companies with limited marketing funds.
IMOs: Next Generation Fundraising
To achieve its goal of disrupting crypto marketing, KILnet has introduced IMO (Initial Marketing Offer). This is an exciting new way to raise funds through micro KOLs, the small and passionate voices within the crypto community.
IMOs are poised to be massively beneficial to projects in need of transparent marketing, connecting them to micro KOLs, which can then invest in presale tokens in exchange for their marketing services.
KOLnet’s multichain token pools enable a seamless payment method for KOL services via on-chain settlement. Since validation of work will be done through Proof of Marketing, the entire process will be transparent. The system will automatically control quality through a data-driven ranking system, and listening intelligence will be employed to augment decision-making for the ultimate performance marketing experience.
In the recent past, projects primarily raised capital via ICO (Initial Coin Offering) and IDO (Initial DEX Offering) fundraising models. This was born out of the need for a permissionless way to raise project funds, as these methods allowed companies to receive funds through liquidity pools without the involvement of intermediaries.
The introduction of IMOs completely changes the game. While IDOs offer undue whitelisting privileges to deep-pocketed public investors, IMOs offer a level playing ground for all, especially for micro KOLs.
Considering that KOLs generally have dedicated interests for a project’s success, IMOs represent a fairer and more robust model. The fact that it combines project fundraising and marketing is another big benefit for all parties, including projects, investors, users, and micro KOLs alike.
Why Use KOLnet?
Let’s take a look at the current problems within the crypto market space and how KOLnet solves these.
- Projects need exposure in a crowded market and can’t easily connect to KOLs. At the same time, KOLs need to appear impartial, so they can’t chase projects.
- Projects may distribute huge token allocations to KOLs at private sale rounds and get little or nothing return when it comes to marketing performance.
- Projects and their investors are at risk of losing large amounts of capital due to irresponsible KOLs since there are no trusted systems for oversight.
- Micro KOLs, regardless of how honest they can be, continue to miss out on major projects and opportunities.
- Through IMOs, KOLnet bridges the gap between projects and smaller KOLs.
- IMO ensure that projects receive the full value for presale tokens while KOLs get paid what they deserve.
- As a transparent platform, KOLnet ensures that everyone wins the proper rewards distributed due to measuring marketing performance.
KOLnet’s IDO: Right on the Horizon
KOLnet is dedicated to improving crypto marketing across the board. Thanks to its innovative approach, projects will be able to efficiently market and raise the funds they need to kickstart and get the ball rolling.
The project is conducting its IGO (Initial Game Offering) for its $KOL token on Monday, June 23 at 2:00 PM UTC. This event is a major opportunity for community members and investors to get in on the ground floor of the project and begin the journey.
Below are additional details surrounding the IGO, which can also be found on the Gamestarter website. To participate, users will need to undergo KYC verification.
Get ready for one of the biggest events in June. With KOLnet pushing forward fast and furious, there’s infinite potential on the horizon.